Top 3 Social Media Platforms To Level Up Your Jewelry Business

 

Being the owner of a jewelry business is no piece of the cake. As an owner, you have to be invested in every aspect of your business whether it is production or promotion. Today, the means of promotion have been remodeled. From physical pamphlets and advertisements to virtual connections with the global market, the jewelry industry has evolved. 

 

Social media plays an important role in our lives. It is beneficial for an individual as well as businesses. Since there are many social media platforms available, it is not possible for your jewelry business to stand out everywhere. You need to choose platforms that will allow you to engage with your relevant target audience and increase brand awareness. However, it is difficult to choose the most suitable social media forums for your business. To help you with this, you can get on board the best social media marketing company for jewelers. They will be an aid for you to contrive the finest social media practices on pertinent platforms.

 

According to experts, the top three social media platforms where jewelers have been actively growing are: 

 

Instagram  

According to research conducted in 2022, there are over two billion users on Instagram who spend an average time of over 30 minutes a day using the application. This makes it one of the best options for you to share your jewelry collection. 

 

With the use of high-quality images and reels (short 15 seconds- long 90 seconds videos), you can publicize the unique features of each piece of jewelry offered by you. To gain further exposure by the use of appropriate hashtags and tagging businesses in your area. The Direct Message (DM) feature will allow potential customers to chat with you as well.

 

Pinterest 

As per 2022 research, there are over 400 million users on Pinterest who spend an average time of fourteen minutes using the application.  It’s also consumers’ go-to platform for inspiration and finding pristine things. 

Pinterest is a different platform from Instagram as apart from posting content, you can also sell your products through their site by promoting "buyable pins". It can help you create a buzz among your target audience regarding the new pieces you are going to launch. Utilizing Pinterest's “Pin It! ” your audience will expand as more people pin jewelry they love from your website to their Pinterest collections, increasing your sales. 

 

Facebook

In 2022 research was conducted that stated that there are nearly three billion users on Facebook who spend an average time of thirty minutes in a day. It is a social media platform that cannot be avoided when you are creating a digital marketing strategy. 

This platform's ease of use and interactive nature makes it suitable for jewelers to promote their jewelry pieces. One main feature that differentiates it from other platforms like Pinterest and Instagram is paid to advertise. With Facebook's paid ad options, you can choose exactly who you want to reach - down to geographical location, age range, and more. 

Now that you know the top social media platforms to promote your jewelry business, it is time to focus on the strategy and practices that you follow. Companies like Belgium WebNet offer the most satisfactory social media optimization services. Apart from that, they also offer web design & development, digital marketing, email marketing, and other services.  Do visit their website to know more.