7 Tips To Keep in Mind For eCommerce Website Development

 

A vital principle for running a business is to have a dynamic approach. It simply means being adaptive to conditions according to the business environment. Thus, with changing trends, you need to mold your business too.

The introduction of the internet has changed the way we interact within a marketplace. Now, websites and social media handles have become the firsthand representative of your business. 

A website is essential for each business in order to boost its lead generation. It is a virtual store for your business. It allows the target audience to browse through the products and services offered by your business. If you want, you can acquire the assistance of an ecommerce website development company for jewelers to build a website and get started with your online store. 

Here are some tips that will help you in the website development for your business:

1. Right Platform and Functional Theme

When assessing an ecommerce website development, it is essential to choose a platform. A platform is the foundation of your business. You can opt for proven platforms like Shopify, Magento, BigCommerce, and others that can handle the volume you anticipate for the future of your business. 

Once you have chosen a platform, the next critical choice is your theme. You need one that:

• Is visually appealing

• Customizable to your brand

• Loads quickly

• Responsive

• Works on all browsers

This is where your customers interact with your site. It must look good and perform well.

2. SEO and Site Performance

Use proper eCommerce SEO and search marketing so that your pages receive a higher rank and shoppers can find you. Site performance and page load speed also make a huge difference to your UX and Google ranking. Researchers have found 40% of shoppers leave if the page takes longer than 3 seconds to load.

3. Mobile Responsiveness

Mobile users need to be able to search, browse, and buy right from their phones and other devices without hassle. Statista reports that 49.7% of page views in 2017 came from mobile devices. You're missing out on almost 50% of your potential customers if you are not yet mobile-responsive. You can get help onboard with the help of an ecommerce web design company for jewelers for better results.

4. Security and Data Safety

Trust between customer and merchant is critical for sales. You can build trust among your customers by encrypting every page using HTTPS protocol, not just the payment information pages. Customers rightly expect you to keep their data safe.

5. Product Selection and Site Search

Offering too many choices to your customers can hinder sales. Buyers may have decision paralysis when they get overwhelmed with too many options. They will walk away rather than stay and decide. Always include a site search that is fast, reliable, and scalable. 30% of visitors use a site search. It’s a critical component of any eCommerce site. 

6. Quality Visuals of the Product

Visuals are a perfect way to grab the attention of your customers. The key to success is having one, or both, located above the fold on every page.

Video can tell a complete story that photos can’t. Try adding as many product videos as possible. It will help you boost your conversions as well.

7. Painless Transaction

Remember to allow your potential customer to have a hassle-free checkout from your website after they have added the item to the cart, otherwise, your sales will get affected. 

Your customer should be able to purchase without any problems by making payments via any medium. 

Keeping these points in consideration will allow you to make a flawless and customer-friendly E-commerce website. If you are planning to get professional assistance, then Belgium Webnet is here to help. They are the best web design and digital marketing service provider for jewelers offering the most satisfactory services. Visit their website to know more about them.