Avoid These 5 Website Design Features For Better Conversions

 


 

Survival of the best is the ultimate theory that helps a business to adopt the dynamic approach. Every business aims for growth in terms of public recognition and profits via traditional and digital means. Thus, today building a website for your business is essential. For building an engaging website, you can hire a web development company for jewelers and get the finest experts to work for you.

 

A website becomes the first-hand representative of the products and services your business offers. Recent searches show that customer satisfaction and loyalty depend on the online presence of a business. Though website design and development are important, excess of anything becomes poison. Here are several factors you should keep in mind while building a website to minimize the chances of facing low conversion rates. 

1. Stock Images

Stock photography means licensed images and templates that are ready to use and can be customized as per one’s needs. However, due to its easy accessibility, stock photos can backfire on the conversion rate of your website. It might also lack high quality, resulting in a poor user experience. Try hiring a photographer and using original images while maintaining the white space area. 

2.    Equally Weighted CTA’s

When a visitor is not able to understand the primary versus secondary call to action, they might leave your website. Avoid adding a confusing call-to-action bearing equal significance with one another, as it can adversely affect the website conversion rates. People want to know where they can gain the most value from you. Therefore, it's essential for you to be clear and offer an assertive direction to the main call to action. 

3.    Logical Organization 

Organizing the content on your page will help the visitor to decide whether to stay or leave. A person should be able to browse your website hassle-free, which makes it vital to put out a simple header instead of a fancy one. For example, instead of using who we are use about us, leadership & unity use our team, etc. It will save you from experiencing a low conversion rate and will also be fruitful for the visitor. To make it easier, acquire aid from a web design company for jewelers for better results. 

4.    Muddled Messaging

The content on your website should not be lengthy, as it can repel your visitor and affect the conversion rate. A person expects to read to-the-point information instead of big paragraphs that include excessive jargon. The content on your website should be organized, short, and direct while ensuring you are offering enough white space. It will help the visitor gain maximum information in little to no time. 

5.    Carousel Sliders 

A carousel slider can easily confuse your visitors, leaving them feeling overwhelmed. Your intention to show off the various unique aspects of your company, including products and services through a carousel slider, will result in lower conversion rates. Thus, it is recommended that you choose to go with one offer or product at a time. 

Now that you know why web design features should be easy to understand and organized with minimalistic visuals; you must choose the most promising jewelry website design company to help you outshine in the global market. 

Belgium WebNet is one of the finest web development companies offering services like digital marketing, social media marketing, search engine optimization, and website design & development. Get in contact with them to get expert assistance today.




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